Identifying key distributors
Once we have identified the market segment for your product in China, we will help you identify who the key distributors are in your industry. We will use a variety of tools to identify these key distributors, including internet research, services of local trade organizations, local government agencies, and referrals from our networking companies in related industries.
In most of industries in China, distribution channels seem to be complex to foreigners. For example, some distributors concentrate their function on logistics, meaning they basically do not do sales activities. Some industries require you to have several layers of distribution channels such as importer, distributor, first dealer, second dealer and retailer. This business culture can be very tricky for new comers, and you need professional support to find the most appropriate distributor.
We assist our clients in identifying the most appropriate distributor and partner, pre-screening them, arranging meetings with them, and negotiating with them.