KUALA LUMPUR-On Monday, Malaysian enterprises and entrepreneurs experienced a variety of specialty products in Shaanxi Province of China through the opening ceremony of the China-Malaysia Belt and Road Shaanxi Trade Expo 2019.

The Shaanxi trade expo will be held from November 25th to 27th, aiming to establish a platform for cooperation and exchanges between Malaysia and Shaanxi Province of China, and provide cooperation opportunities for entrepreneurs of both sides.

While exhibiting Shaanxi and Malaysian specialty products, participants will exchange valuable business contacts. This year’s Expo will set up 92 booths, covering a range of products such as technology, electronics, and especially food.

It will run at the same location as the Malaysia Private Brand Expo 2019 (MaPLE 2019), which aims to promote private label products, including manufactured goods and services, with 228 booths to showcase various products.

Shaanxi trade expo

It is expected to attract a wide range of trade visitors, mainly retail and consumer buyers, chain stores and bulk buyers, cooperating customers, service providers, and manufacturing companies keen to expand product sales.

In his speech, Mohd Mustafa Abdul Aziz, Deputy Chief Executive Officer of Malaysia Foreign Trade Development Corporation (MATRADE) said that the trade fair is essential to help Malaysian companies navigate the Chinese consumer landscape.

“While China does provide a huge potential market for Malaysian goods and services, understanding where and how to access these opportunities will be extremely challenging.

“Through the positive initiatives of the companies of the two countries and the good G2G and B2B relations between the two countries, I believe there are various platforms that can be used to further strengthen the good bilateral trade and investment relations between Malaysia and China, such as MaPLE 2019,” he said.

Tan Kok Wai, the Malaysian government’s special envoy to China, described the peaceful coexistence of the two countries as trading partners for hundreds of years, a relationship that continues to this day.

China’s ambassador to Malaysia, Bai Tian, ​​said that the exchange and cooperation of the World Expo after the just-concluded CIIE will strengthen ties between the business communities of the two countries.

“At the just-concluded second China International Import Expo, Malaysia came to Shanghai as a host country to participate in the expo, attracting many Chinese businessmen. The total amount of on-site orders from exhibitors amounted to 50 million ringgit ($ 11.9 million). .

“Today, Shaanxi Province once again came to Malaysia to host a trade fair. This fully shows that the close relationship between the two countries to promote each other and progress together will definitely bring greater benefits to both sides.”