Part 1. Why Sell to China?
1.1 Large market potential
1.2 Rising middle classes in China
1.3 Booming e-commerce in China
1.4 Chinese love foreign brands
1.5 Supportive policies in China
Part 2. How to Sell to China: Three Routes
2.1 Establish a physical presence in China
2.2 Establish an e-commerce presence in China
2.3 Through agents or distributors in China
Part 3. How to Conduct Market Research?
3.1 Areas of market research
3.2 Types of market research
3.3 Collecting data
3.4 Common mistakes of market research
Part 4. Where to Start Your Business in China?
4.1 China’s regional divides
4.2 Cities in China
4.3 Factors in location selection
Part 5. How to Meet Chinese Consumer’s Preference?
5.1 Choose a Chinese name for your brand
5.2 Localize product packaging and labeling
5.3 Adjust product design
Part 6. How to Do Brand Marketing in China?
6.1 Design a Chinese website
6.2 Search engine marketing
6.3 Trade shows and exhibitions marketing
6.4 Social media marketing
6.5 Video marketing
6.6 TV advertising marketing
6.7 Key opinion leaders and celebrities
Part 7. What Taxes Should You Pay in China?
7.1 Corporate income tax
7.2 Value added tax
7.3 Consumption tax
7.4 Individual income tax
7.5 Annual audit
Part 8. What Legal Issues Should You Pay Attention to?
8.1 Intellectual property rights protection
8.2 Business scope
8.3 Customs considerations
8.4 Foreign exchange regulations
Part 9. What Should You Know about Chinese Culture?
9.2 Guan Xi
9.4 Business dinner
Part 10. What Should You Avoid When Selling to China?
10.1 View China as a whole single market
10.2 Lack of understanding of Chinese culture
10.3 Underestimate competition in China market
10.4 Show no respect for the Chinese government