Focus SB, a British luxury wire accessories maker, brought its products to China for the first time through CIIE last year. Many of the products ordered during the show are for the new VIP lounge at Shanghai Pudong International Airport, which was recently completed in early September.

According to Focus SB, the company reached a cooperation agreement with five Chinese domestic dealers last year and will double its exhibition area at this year’s expo.


During the six-day exhibition, last year’s CIIE, New Zealand dairy company Theland signed a contract worth more than 1 billion yuan (US $ 141 million). Its iconic product-72 hours of fresh milk shipped directly from New Zealand to China-reached sales of 80,000 bottles per week earlier this year, more than 26 times the volume sold before the show.

“The country ’s sales revenue soared in the first quarter of this year,” said Sheng Wenhao, the company ’s chairman.