The China International Import Expo (CIIE) is now in its second year, aiming to become the main platform for the country’s import expansion, and is warmly welcomed by domestic and foreign companies.
Chairman Xi Jinping proposed in 2017 that the first Expo was held in Shanghai in November and achieved great success in promoting trade and commerce, with a transaction value of US$57.8 billion.
According to the organizers, many exhibitors of the first expo have signed the second year. By the end of the registration in May, more than 3,000 companies from 150 countries and regions have confirmed their participation and will showcase their products.
“Because of the enthusiastic response, we started the registration of the third Expo in August and have received many inquiries and reservations,” said Zhou Lingyan, deputy general manager of the CIIE Exhibition Department of the National Convention and Exhibition Center (Shanghai).
“The unique feature of the Expo is that it requires all exhibitors to be overseas companies whose products must be produced overseas,” she said.
The trade show is divided into seven divisions covering the automotive, manufacturing equipment, food and agriculture, medical equipment and consumer goods industries.
In addition, new elements will be added, such as autonomous driving and elderly care services, and the total commercial exhibition area will increase from 270,000 square meters to 300,000 square meters.
“This exhibition is very diverse, we can meet people from different industries and discover various opportunities,” said Ma Wei, vice president of Cargill China. The Agriculture and Food Group signed a $2.4 billion contract with Chinese customers last year. . Import various commodities such as cotton, soybeans and beef.
“Because Cargill offers a wide range of products, the show provides us with a comprehensive showcase of the company, allowing people to better understand us,” he said. “The area of the exhibition we booked was twice that of last year.”
In addition to returning exhibitors like Cargill, there will be many first-time exhibitors at the upcoming show. KPMG is one of the world’s four largest accounting firms.
“As CIIE will promote more trade, connectivity and trust building, it will create many opportunities for us,” said David Ko, Head of China’s Audit, KPMG.
“CIIE provides us with a great platform to provide strong exposure to the company through meetings with high-level government officials, influential trade professionals, including many existing and potential customers,” he said. “KPMG will bring the latest digital innovations and technologies to this year’s audit, tax and advisory services show.”
At the beginning of the 100th day of the second expo, Sun Chenghai, deputy director of the CIIE Bureau, said: “The second year of the exhibition area, new product launches, the number of Fortune 500 companies and industry leading companies have increased more than last year’s World Expo. “He added that the Expo will invite more buyers from private companies, especially SMEs, because the registration of professional visitors has been extended by one month compared to last year and will open on September 30. Attracting more domestic buyers to participate in the Expo, since June began roadshows in more than a dozen major cities. Each includes an introduction by exhibitors and an introduction by exhibitors who match the major local industries.
The exhibition was held in Changchun, the capital of Jilin Province, in early August, focusing on the healthcare and automotive industries. “Local companies have a huge demand for medical equipment,” said Gao Feng, chairman of the Jilin Healthcare Association. “We estimate that the number of local medical companies participating in the Expo will be four times that of last year.”
Kunshan City, Jiangsu Province is adjacent to Shanghai and is home to many manufacturing plants. On August 22nd, a CIIE roadshow featuring manufacturing equipment was held.
Zhou Xudong, the mayor of Kunshan City, said that the city will actively participate in the World Expo and use its distance from Shanghai to carry out related activities to help local enterprises purchase advanced equipment and technology to serve the high-quality development of urban manufacturing.
During the exhibition, a national pavilion will be set up to showcase the trade and investment results of about 60 countries.
The Hongqiao International Economic Forum, an open economy focusing on four parallel forums, innovation and cooperation, will also be held as part of the Expo.
Dong Yan, an international trade researcher at the Institute of World Economics and Politics of the Chinese Academy of Social Sciences, said: “The Import Expo is an example of China’s further opening up of the market. It will become a new platform for the Chinese market. Global transactions.”
What do they say
CIIE provides us with an excellent stage to showcase our full range of testing, inspection and certification services to Chinese customers, and to enhance our brand awareness and bring us quality sales leads, as our booth hosted last year. Thousands of visitors.
At this year’s show, one of our highlights will be 5G testing, as SGS provides testing and certification for thousands of devices, including mobile phones, tablets, telematics units, chipsets and 2G to 5G models. .
Encouragingly, China is committed to further opening up markets to foreign companies by providing broader market access, protecting intellectual property rights and ensuring a level playing field.
As the Chinese government introduces more policies to encourage manufacturers to improve quality standards through technological innovation, Chinese customers are more concerned about quality, safety and product sustainability.
Sandy Hao, General Manager, SGS China Consumer and Retail Portfolio
In last year’s CIIE, our group officially launched an international commodity exchange and exhibition to provide cross-border e-commerce platform and supply chain services to overseas customers entering the Chinese market. It is recognized as a permanent exhibition and trade platform for the Expo.
At the exhibition, we were able to communicate and discuss cooperation with potential business partners from all over the world, effectively laying a solid foundation for the launch of IMX. Participating in the World Expo provides us with an opportunity to communicate effectively with a large number of business partners.
There is a strong consistency between CIIE and IMX. Increasing quality foreign products, services and companies entering China can not only promote China’s structural transformation and upgrading, but also strengthen domestic market competition and improve the overall business environment. This will create more opportunities for IMX.
Henry Chan, Vice Chairman and CEO of King Wai Group
KPMG is a global network of professional services companies. Most of its business is generated through inbound and outbound trade activities. CIIE will promote more regional and global trade, connectivity and trust building. This provides KPMG with many opportunities to provide investment advice and help them grow their business.
Through CIIE, we can see a lot of cooperation, which will be the key to unlocking the potential of social and economic development, while allowing companies to acquire new market opportunities, achieve synergies and manage risks.
KPMG has been working to explain the impact of CIIE and suggests that companies from China and around the world can work together to achieve a win-win approach.
David Ko, Head of China’s Audit Department, KPMG
At last year’s show, we showed a number of services tailored for Chinese guests; before visiting CIIE, many visitors did not realize many of the brands they were familiar with, including Ritz Carlton, St. Regis, W Hotels, Sheraton and Westin are part of the Marriott family.
Marriott was one of the first exhibitors to confirm participation in the second CIIE. We signed at the end of the first World Expo, exhibiting twice the size of our previous booth. This year, we will show more updates and more attractive products and services.
The hotel industry is one of the first industries in China to establish a joint venture since the opening of the world stage, and has accumulated many benefits over the past 40 years. We believe that China will continue to open to the world and attract foreign investment. CIIE is a living proof.
Jo Chen, Manager, China Marriott Communications
China will expand and accelerate its growth by entering the global market, and other countries will expand their growth into China. CIIE aims to promote imports to China.
For us, this is an excellent platform to showcase our services, technologies and solutions to the market, and to solicit current or potential customers for their motivation in today’s China import process – what works well and what problems they have. And the challenge? Seen in the supply chain.
As a result, we are able to better adapt our market solutions, especially to meet the needs of small and medium-sized businesses that may have only a few employees and may not have the expertise to handle global business levels.
This is my third year of working in China. I think this event is designed for us to develop relationships, and good relationships will lead to our business. I think this is the first step in a long-term customer relationship.
Harld Peters, President, UPS China
We are the only company in the infrastructure consulting industry to participate in the first CIIE and actively participated in the exhibition last year. We believe that the theme of the new era of the World Expo, sharing the future is very compatible with the vision of our company, that is, to build a better world.
The benefits of participating in CIIE include meeting diverse clients and enhancing communication with local governments. This year, we will take advantage of this opportunity by organizing two events – organizing a city vision workshop on future mobility and launching the Chinese version of AECOM’s annual global research report “The Future of Infrastructure: The Voice of the People”. The report will show how the world’s major cities solve problems in urban development, which will be a good reference for China’s future urbanization.
AECOM welcomes the further opening of China’s market access and a more open and optimized business environment, enabling our resources and experience to further promote China’s future development.